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The problem

Recycling is not enough.

While both recycling and upcycling reduces the amount of junk that goes to landfills, upcycling turns that same waste into a product of a higher quality–while recycling slightly decreases the quality of certain materials.

In simple words, recycling breaks products down into their raw materials to be made into totally new things, while upcycling creatively repurposes old materials while maintaining some of their original characteristics.
''Unmistakably unique''

The solution

Upcycling is the creative recycling of supposedly no longer usable materials and residues in the form of new designs. Upcycling is not only better than recycling, but also more sustainable than the production of new materials from an ecological point of view. Existing materials are upgraded and resources are saved that would otherwise be needed for a new product.

For Upcycling Deluxe, fair treatment, social working conditions and trade on an equal footing are fundamental. The brand partners with small businesses and cooperatives in developing countries that operate sustainably, pay their employees fairly and foster the economic development in their own country.

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